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Digital Marketing for Good

Zen Village

Zen Village is a cross-cultural, inter-faith organization that promotes eco-living, sustainability, and holistic wellness. They offer classes that incorporate aspects of art and culture to promote well-being of body and soul through Meditation, Yoga, Tai Chi, Qigong, and self-healing to both men and women of all ages.

 

Objectives

Zen village was in need of a complete overhaul. After deciding to take their business online, Dmnm was contracted to develop a new website showcasing their many offerings including webinars, a commerce platform, and relevant information for potential new students.

Actions

Dmnm was sent to China to film and document Master Tsai of Zen Village in order to capture content for social media and the to be built website. After the build with a new brand logo, and  once events were registered, Dmnm created and maintained digital marketing campaigns across facebook, Twitter, Pinterest, EventBrite and email.

Outcomes

Zen Village now travels to new locations all over the world, offering its many lessons to all kinds of audiences.  The website attracts a daily user average 124 per month, peaking at 850 during campaigns.

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